Consumer Choice, Firm Performance and Channel Coordination in a Dual-Channel Distribution System
نویسندگان
چکیده
منابع مشابه
National advertising, dual-channel coordination and firm performance
With the rapid development of e-commerce, many manufacturers nowadays opt to open an online channel to engage in direct online sales. The mix of retailing with an online channel adds a new dimension of competition and complementarity to a product’s distribution channels. Our model focuses on the strategic effect of the manufacturer’s national advertising on alleviating the channel competition. ...
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ژورنال
عنوان ژورنال: American Journal of Operations Research
سال: 2014
ISSN: 2160-8830,2160-8849
DOI: 10.4236/ajor.2014.44021